Google Penguin changes were introduced on April 24, 2012, and arrived as a surprise to most website and network marketing blog owners. This update was clearly designed to encourage the best quality websites and punish Spam-generated website content, as mentioned within the official statement of Google Penguin modifications. Although Penguin updates are targeted to punish primarily sites that are involved with web spamming practices, the Webmaster forums are flooded with howls of indignation about incorrect judgments of websites and blogger’s running sites through this update. Numerous webmasters and blogger’s are convinced that the new revisions have punished legitimate and unique content while many Spam websites still rank highly in search listings.
Both Google Panda updates and Google Penguin modifications refer to algorithm criteria changes within the Google Web Search structure. The Penguin update seems to be integrated straight into the main algorithm criteria, similar to a more conventional Google update. Last year Panda update affected 12% of search engine results, and Penguin update around 3%.
When you read community forum interactions, the Penguin Update has wrecked Google’s search results. You’d imagine the apocalypse is here! Maybe it’s more a matter of which “hat” you’re donning, white or black. Much of the outrage is, quite simply, self-imposed.
Google’s most recent changes knocked down the search rankings a lot of top sites that were on the top for several years. This resulted in sliding these very deep in the index.
Whence the seemingly harsh penalty?

You can be penalized if you have been spamming Google and proceeding in opposition to their own guidelines.
Way too many webmasters, to their detriment, enabled black hat search engine optimization techniques to permeate their Internet marketing strategy. Quite a few were wholly in the dark regarding what their chosen search engine optimization firms were doing behind the curtain. This in no way decreased the impact when their websites forfeited major search traffic due to these types of activities which triggered their sites to fall on search engine ranking positions and Page rank.
When all the smoke clears, this Penguin update (like Panda) is an enhancement. And a Serious wake-up-call for Internet spammers and a Warning to the black-hat users.
Ultimately, the Penguin update didn’t really modify a single thing that Google has viewed as improper. Google has always preferred good quality articles on Internet marketing and other unique content. Now, more than ever, Google demands it! The Google Penguin update was designed in order to improve standards on how to make money with network marketing and penalize individuals who have been spamming Google and proceeding in opposition to their own guidelines.
Here’s a novel idea: Why not just buckle down and play by the rules? “Don’t be evil.” With the Penguin (in addition to Panda previously) changes, Google has actually shifted web SEO focus back to quality content for all searchers on the World Wide Web. This is another strong indication that Empowered Network Blogger’s with their unique and Excellent quality Content will rule the Google.

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